Position: Digital Marketing Specialist
Location: Abu Dhabi, UAE
We are seeking a versatile Digital Marketing Specialist with Graphic Design experience to join our team. In this role, you will play a pivotal role in our marketing efforts by combining your digital marketing skills with your creative design talents. You will be responsible for developing and implementing digital marketing campaigns while also creating visually appealing graphics to enhance our online presence.
Responsibilities
Develop and execute digital marketing strategies across multiple channels, including social media, email marketing, and online advertising.
Conduct market research to identify target audiences, industry trends, and competitor strategies.
Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing initiatives.
Optimize website content and structure for improved search engine rankings (SEO).
Design visually captivating graphics for various digital platforms, including social media posts, infographics, banners, and email templates.
Maintain brand consistency by adhering to design guidelines and ensuring all visuals align with our brand identity.
Collaborate closely with the marketing team to conceptualize and design marketing collateral, both digital and print.
Stay up-to-date with design trends and tools to continuously enhance graphic quality and engagement.
Content Creation:
Generate compelling and SEO-friendly content, including blog posts, articles, and product descriptions.
Edit and proofread content for accuracy, grammar, and style.
Optimize content for online platforms to ensure it resonates with the target audience.
Manage content calendars and ensure timely delivery of marketing materials.
Analytics and Reporting:
Utilize analytics tools to track website traffic, user behavior, and campaign performance.
Prepare regular reports with actionable insights and recommendations to improve marketing strategies.
Qualifications
2+ years of experience in digital marketing and graphic design.
Bachelor’s degree in Marketing, Graphic Design, or a related field.
A strong portfolio showcasing your graphic design work.
Proficiency in digital marketing platforms and tools.
Knowledge of SEO principles, keyword research, and best practices.
Familiarity with analytics tools and data-driven decision-making.
Excellent communication and teamwork skills, with the ability to manage multiple projects effectively.